Teaching — Dr. Andrew Ko

Courses I teach at Centennial College. Where a course has practice tools built for it, they are open to students enrolled that term.

Teaching

BUSN 350Business Ethics Ethical theory from antiquity to the present, put to work on decisions a manager actually faces. The spine of the term is a dispute still before the courts: whether training artificial intelligence on creators’ work is fair.
MKTG 274Strategic Customer Journeys and Experience Design Mapping each stage of a customer journey, building personas, and designing the touchpoints where engagement is won or lost.
MKTG 275AI and Digital Marketing Strategies How organizations use AI to read consumer behaviour, predict trends, and hold a journey together across digital and physical touchpoints.
MKTG 712Online Advertising and Programmatic Trading Online advertising across mobile and desktop, programmatic bidding for inventory, and the industry’s own problems: click fraud, viewability, ad blockers. Carries Google and Meta certification along the way.
MKTG 713Search Engine & Performance Marketing Search optimization, bidding for placement in results, and email and affiliate programs, all tuned on real-time performance data. Now carries the question of how a brand gets cited by an AI answer, not just ranked by a search engine.
MKTG 729Web & Conversion Analytics Web, mobile and social analytics in Google Analytics, and turning that data into decisions a business can act on.

The client

Quill & Paw A fictional Canadian pet food brand, built as a real website so students have something to audit, advertise and measure rather than a case study to read. It runs as the shared client across the marketing courses I teach at Centennial. Nothing on it is for sale.