Andrew Ko, PhD
Professor · Founder · Strategist
I study how people behave, how data listens, and why personalization so often gets it wrong. My work sits at the intersection of behaviour, trust, and human-centred design.
Current work
- The Data Human A framework for measuring how brands treat the people behind the data.
- Siftbox A separate address for brand signups that forwards only the email worth opening.
- GradMark A faculty-rated credential showing employers who a graduate is, not just what they studied.
- The Consumer Hypocrisy A book in progress on personalization, privacy, and the gap between them.